YourSpark.com - Nourish your imagination.

Elyakeem@YourSpark.com 917.822.0117

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Spark the imagination of the people you want to reach.

Good products, services and events have at their heart a strong benefit that needs to be communicated. Advertising has the potential to set the frame of mind of your market so that they get the most benefit from your offering.

Listed below, in "quotes", are campaign concepts created after having a marketing conversation with each client.

You can see many of these campaigns in the portfolio section of this site.

NONPROFIT PROJECTS:

• Developed events for the 10th anniversary of the film “Europa Europa”
including an in person dialogue with the star of the film. (Through the Board of
Jewish Education of Greater New York).

• Team leader / co-conceptualized and co-produced the Carlebach Shul Lag B’Omer "Sefirah Trail" event in Riverside Park for 800 people. This yearly event integrates spiritual concepts withactivites anchored to a creative arts project or some attendee involvement. People go through a labyrinth 500 feet long in the shape of the Kabbalisitc Tree of Life and stop at booths to participate in activities related to kindness, discipline, harmony, endurance, empathy, bonding, and kingship. Ages 5- 105.
"....its amazing I love it every year. YOU CREATE THIS MAGICAL LAND every year. IT JUST SPRINGS UP for 6 hours. It's like it comes from heaven like Manna."Jacob W. about the sephira trail.

• Developed and managed book launch events for Shmuley Boteach, including the
John Gray Men are from Mars event seating 150 people.

• Creative advertising consultant for the J2J Yom Haatzmaut party for over 500 people which connected more than 20 organizations. A time to remember. A time to celebrate."

• Created the "Knishmas Eve Party" concept, 87 people. PR Made page 3 of
Jewish Week. First time "Hippidox" appeared in print.

• Bat Ayin Yeshiva -"Torah is best learned on a mountain surrounded by
friends."

• Produced the "6 degrees of separation parties" producing two marriages so far

• Created New Moon Meditation / Drum Circle events with Mindy Ribner. "Come for the meditation. Stay for the Community." 30 - 60 people come each time.

• Livnot - "Spiritual Grownuphood" campaign for thirty-somethings birthright trip to Israel.

• Promotion for Dialogue Forum at Center for Jewish History: Simon and Yossi
Jacobson, The God Squad & Tova Feldshuh.

• Assistant producer for documentaries relating to the Holocaust.

• Promoted and ran a mini Chassidic film festival.

• Branded and created materials for the Jewish Agency marketing their Israel
programs in the US:

• Israel Ambulance Corps. Magen David Adom -"Respond to the call.

• Kibbutz Ulpan Community -"The biggest responsibility you have in your
twenties is meeting interesting people."

• Marva Gadnah Outdoor Survival Course - "Be an All Terrain Jew."

• WUJS Grad School in Israel - "The world is becoming one big melting pot. Know your own ingredients."

• Israel Internship Program - "Build your resume and a country."

• Created "Spiritual Grownuphood" campaign for Livnot trip to Tzfat, Israel

• Created the "Study for a life of doing what you love." concept for RUACH's
Masters in Jewish Spirituality program in Cleveland. Created the Be Your Soul" campaign for RUACH.

• Campaign for USD Hagshama's Birthright Israel trip for Journalists "The
most important perspective on Israel is yours."

• Created campaign for 92nd St Y Tiyul summer program: "Ever wonder how much
good you could do outside of school." "Push the limits of your helping
hands." Result: Full program more balanced with guys as per clients direction.

• Created ad for Old Broadway synagogue for HEEB Magazine: "Join us on the
edge." "Historically on the edge."

• Working on film projects with Chassidic themes. Lead actor and Produced
"EZON" our first shot at film teamwork.

• Conulted on other Jewish marketing and spiritual marketing projects.

CORPORATE PROJECTS:

I list this array of projects so you know I tailor each selling concept to a
creative strategy I develop with the client.

The success rate data is good, and the campaigns built the respective company
brands setting the stage for continued positioning.

I wrote all the selling concepts and body copy for these projects.

Clients were very happy and asked me to do more work.

• British Soccer Camp, Challengersports.com - email campaign to get
parents to register their kids early, with a prize incentive. "Arrive at British
soccer camp dressed like a pro." Results: Very high pre-registration.

• Youngworld Clothing Company - School Uniforms. Direct mail campaign for a
clothing company to convince principals of schools to market discount clothing
to their students. Results: Over 50 principals have said yes so far. They expected a 1%
response. Currently approaching a 3% response.

• Eden Wofsey Cosmetic Dentistry for Actors: "Bright lights. Big Smile."
"We do our part so you get the part." Results: New patients and calls shortly after launch in Backstage Magazine.

• Promotional Calendar for an eye surgery center - Retina Group, PC Dr. Jeremy Chess "Sharing some of our most challenging cases with our colleagues."

• 92nd St Y - Tiyul summer program of social activism: "Ever wonder how much good you could do outside of school." Results: Full program registration & more balanced with guys as per clients
direction.

• Synagogue Event - Carlebach Lag B'omer event: I co-created the Sefirah Trail
concept and wrote the flyer. Results: 800 people showed up in Riverside Park.

• Book Launch, The Gender Debate: Shmuley Boteach's "Kosher Adultery" / John Grey, "Men Are From Mars Women Are From Venus event." Results: Over 150 people showed up.

• New Moon Meditation Drum Circle Events with Mindy Ribner: Results: Average of 40 people per event.

• Campaign for Matt Turk Musician: "Matt Turk won't admit he's a Rock Star."
.
• Conceived of and Principal of Gopherwood Designs - Show Your Love Of Nature apparel.

• Campaign for Yonah Schimmels's Knishes:"It takes a downtown Knish to satisfy an uptown craving."

Quotes:

• "You gave us the best advice we ever got."
--Shterna Citron www.shoshanim.net

• "I'm glad you're working on this because you really get it."
--Rabbi Ariel Burger, Bat Ayin Retreat, Elie Weisel Fellow

• "Elyakeem is a manifestation maniac."
--Aliza Hava www.alizahava.com

• "Your cards are the hottest things around. "I see a lot of cards and yours are the best ads." -- James Garfinkel, Strategies for Wealth Creation and Protection, james @garfinkel.com.

• "....its amazing I love it every year. YOU CREATE THIS MAGICAL LAND and every year. IT JUST SPRINGS UP for 6 hours. It's like it comes from heaven like Manna."-- Jacob W. about the Carlebach Shul Lag B'Omer Sephira Trail.

• "Your cards are great. Sometimes it takes a postcard."
--Gary

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Elyakeem Kinstlinger
Creative Marketing Strategist

YourSpark.com is a division of Gopherwood Designs, LLC
Advertising, Branding, Marketing, PR, Events
(888) 389-9600
(917) 822-0117
Elyakeem@YourSpark.com
YourSpark.com